AAVRANI

We began working with Aavrani, an Indian-inspired beauty brand, in 2017, helping develop their brand identity and packaging. Aavrani returned to us in 2023 to refresh their brand as they pivoted to hair care and partnered with Lilly Singh for their launch in Sephora.

Our team updated their illustrations, icons, packaging, and website to reflect the changing business. This refreshed branding helped Aavrani deepen their connection with consumers, plus helped land them in the pages of The New York Times, Vogue, Glamour, and InStyle.

The branding and packaging designs also won the team Graphis International Design Award (Silver) in 2024.